||Determine Clients NeedsOur Most
For every project, we first conduct exploratory meetings with
the client for the purpose of seeking to understand the clients
specific needs. This is free to both new and existing clients.
||Help Define the Scope and Formulate a Needs
We meet with the client to help define the scope of the project,
and what roles each of us (The Marketing Advantage® and the client)
will undertake to address the identified needs. The defining
of roles is intertwined with the constraints of time and resources
that apply to attaining solutions.
||Explore Alternative Solutions and Create Proposal
The Marketing Advantage® reviews the factors that impact the
clients needs, and creates different plans that will address
those needs. We then meet with the client and examine each approach
and together we decide on a final plan of action, which becomes
the basis for our written proposal.
||Work with TMADo, Learn, Teach
The Marketing Advantage® then goes about creating the solution.
Though we usually do most of the work, we work closely with
each client to create a highly-customized result that is the
sum of a synergistic effort. As the work progresses, and we
at The Marketing Advantage® learn about various aspects that
could impact on our client, we share this learning with our
client. Thus, The Marketing Advantage® does not just seek to
provide a superior solution, but also to become a knowledge
resource to our client.
||Provide and Implement the Solution
Once the solution is created, The Marketing Advantage® makes
sure that the solution can be leveraged for maximum impact.
Sometimes this means presenting the findings, other times it
may mean encapsulating the solution in a reusable system, while
still other times it may mean helping the client to incorporate
the solution into their systems.
||Nurture the Solution Through to Impact.
Our job does not end with the delivery of the solution. We work
with the client to help ensure that the solution has the desired
impact of addressing the clients needs. This can involve
us making presentations to top management or helping to make
the business changes that might be necessary to implement the
solution. In short, we work to ensure that the clients
unmet needs, for which the project was commissioned, are finally
Each of the steps above can be as formal or as flexible as the client desires.