The Marketing Advantage® provides solutions through
customized software in a number of areas. A recent sample
of areas where we have assisted our clients include:
- Designing Sales Force Compensation
- Increasing ROI of Sales Activities through Segmentation
- Forecasting Sales, Profit
- Moving Prescription Drugs
- Improving Data Accuracy
- Strategic Decision Making
Incentive Compensation Planning
The Marketing Advantage® has over nineteen years experience in
designing custom IC Plans for the Pharmaceutical Industry.
We have developed unique
Quota Setting and Simulation Models
that assist in the creation and refinement of IC Plans.
These were built and refined based on examining thousands of
Pharmaceutical sales trends that consider new product growth,
patent protection loss and much more. The company's CEO,
Dr. John Keon, has written a book on Sales Incentive Compensation
which was published in the Fall of 2005.
Pharmaceutical Sales and Marketing
The Marketing Advantage® is a leader in providing marketing
and sales solutions that demand the application of sophisticated
Marketing Science models. This is because we are able to combine
our practical knowledge of the Pharma Industry with our leading
edge Marketing Science modeling development.
Query and Sales Report Generation
Combining our Pharmaceutical knowledge with our
Pharmaceutical Sales experience, we have developed fast and
powerful query and sales report generation solutions.
These solutions are delivered with our
Sales Incentive Administrator
products together with our sales analytics.
Sales Efficiency and Sales Management
The Marketing Advantage® is continuously examining ways to
provide information that will improve the efficiency and effectiveness
of sales efforts. Sometimes this involves developing new measures,
or new analyses. Other times it involves business processeshow
information is used or distributed. We are always working
with Sales Reps, Sales Mangers and Sales Data to help leverage
sales dollars. Understanding the sales process and Sales
Reps, The Marketing Advantage® personnel work not only to help
our clients, but to improve the Sales Management field. We
publish papers, constantly research the field, speak at conferences,
and conduct a number of presentations.
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