The Marketing Advantage® assists Pharmaceutical and Bio-Tech Companies to design Incentive Compensation Plans that help the Sales Force meet the Corporate Sales Goals. Our assistance is providing both thorough consulting and statistical analyses as well as helping the client project the effects of alternate compensation plans.

Using our Pharma IC Planner™ system, we can combine “What-If?” Simulations with expert judgement to permit us to evaluate different compensation and bonus schemes. We can help design the IC Plan, including helping to set quota and testing the plan on the criteria of Equity and Fairness. Once an Incentive-Compensation Plan is designed, we can help project performances down to a Sales Rep level and estimate a total cost to the Plan.

As the year unfolds, The Marketing Advantage® assists with tracking IC performances and making mid-year corrections to their "Sold-In" IC Plans.

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The Marketing Advantage®’s experienced professionals work with our clients to provide solutions for sales and profit through improved marketing and sales decision making. We do this by combining our collective expertise with our years of in-depth knowledge of the Pharmaceutical, Packaged Goods and Healthcare industries. Working together with our clients, we apply our computer proficiency and Marketing Science ingenuity to develop solutions for our clients’ unique marketing and sales needs.

Each of our experts averages more than ten years’ experience in their respective industries -- continuously researching the marketing and sales arenas for state-of-the-art services.

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While many companies claim to deliver unique, customized modeling, most offer what only amounts to "spreadsheet-mathematics" -- averages, ratios and simple regressions (output obtainable from a simple spreadsheet program). The Marketing Advantage® has been building sophsticated analytical models since 1985 and offers an extensive library of unique knowledge-based models -- with an emphasis on practical results that is uncommon for such advanced modeling techniques.

Our models fall within many classifications -- from Expert Systems, Multivariate Statistical Models to Multidimensional Scaling Models, and Perceptual Mapping. We have been asked to assist clients in creating customized sales and marketing models for both tactical and strategic decision-making. No company offers more expertise in both Modeling and Pharmaceutical Sales and Marketing experience than we do.

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Whether it is Times Series Forecasting, Causal Model Forecasting or Expert Systems Based Forecasting, The Marketing Advantage® is a leader in forecasting methods and models. We have developed unique quota setting, simulation and forecasting models. These were built and refined based on examining thousands of Pharmaceutical sales trend that consider new product growth, patent protection loss and much more. These models have become some of the most powerful in the industry.

We have made these models available to clients within their own applications, so that the forecasting power or quota setting ability can be used when needed.

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