A top 10 Pharmaceutical Companys Consumer Health Division
OTC drugs and Healthcare Products are sold increasingly by
Trade Promotions (end-isle displays, special in-store promotions),
determining cost, ROI, evaluating customers needs and
assisting Field Sales on decisions. etc. Our client wanted
to create a state-of-the-art system that would help set up
an effective Trade Promotion Calendar for each Grocery, Drug and
Mass Merchant customer.
The Marketing Advantages® Trade Planning and Control
System was one of the systems evaluated and ultimately judged
best practices overall and subsequently selected.
Our system, in addition to creating a trade calendar, features
claims payment, fund transfer capabilities, and advanced analytics.
All of which permit the system to project the impact of reallocating
funds as well as to evaluate the impact of changing an element
of a trade event.
We customized the Trade Planning and Control System to include
special, desired features for the client. The resulting System
gave the client more power than it previously ever had. The
Trade Planning Control System, integrated with their financial
system, was projected to save $15 million dollars in trade